news

award from Conde Nast Traveller

26.02.2010 - After the rain has been awarded by the Conde Nast Traveller 's readers among the best urban day spas in the world. What a satisfaction for the after the rain team... the body treatement have been especially appreciated.
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children's spa : fun and charming tailored treatments for children !

07.09.2009 - after the rain is launching a spa for children, a totally innovative concept for Europe. After the rain will be catering solely to children ages 7 to 17 one Wednesday afternoon per month, starting end of october. For this occasion, the spa is making available a menu of original treatments that will introduce children to the world of spa in a thoroughly delightful, fun way.

the originality of the treatments is coupled with complimentary comforts for first-time spa-goers. Offering popcorn, cotton candy and sliced bread and jam, the snacks served in the rest area will be no doubt highly appreciated.

beyond the concept’s magical aspect, Isabelle Nordmann and Christine Masson also wanted to teach children to be aware and take good care of their bodiesThe treatments were specially developed and designed for children. They feature shortened protocols and adjusted hand pressure during massaging; the products are safe for use on children. In their approach, the specially trained therapists, who for the most part have children of their own, will take into account their young customers’ reservations. The children will be cared for with the utmost attention to detail. Read more

 

a new entrance hall for after the rain urban day spa

28.08.2009 - well-being starts right at the first steps of the spa… Since the reopening of August 2009, the team of after the rain receptionists welcomes the clientele in a brand new and harmonious entrance hall.

white glossy walls emphasizing after the rain spa prescriptions products, comfortable wooden desk for appointments and advices, a demo booth tap-equipped for products testing, the large new welcome hall is signed by the reputable Architecture & Retail Rites SA agency from Lausanne.

after the rain urban day spa, 4 passage des Lions, CH - 1204 Genève
monday to Saturday from 9 :00 to 9:00 pm
phone : (+41) 022 819 01 50. mail : reception@aftertherain.ch

 

the after the rain success story

05.05.2009 - after the rain is first and foremost the fantastic adventure of Isabelle Nordmann, the founder and creator of the now famous Geneva spa. Fond of challenges and following a vision, she imagined a concept of well-being at a time when the spa sector was in its infancy in the Western world.

nothing about Isabelle Nordmann suggested that one day she could embark on a career in the wellness market. Armed with a Marketing and Finance degree from the University of Denver (Colorado), she set her sights on mass retailing. But she did not consider the power of destiny. In 2000, a minor ski accident forced Isabelle Nordmann to take a temporary sick leave from work. An opportunity for a business-woman-turned-computer-developer to reflect upon the future. “We were in the midst of the internet bubble collapse, a particularly stressful period. I had to do something,” she smiles.

sensitive to Buddhist philosophy, the young woman imagined a well-being center dedicated to the search for body-and-mind equilibrium. Two years and one market study later, after the rain was born.

backed by the competence of an expert in the field, Isabelle Nordmann, pioneer in the spa world, and expectant mother of her third child, surprised everyone by opening, in 2002, the first urban day spa in Europe. Founded on a slogan– individual management -, after the rain offers an 800 m2 spa in a fairytale-like décor at the very heart of Geneva with treatments delivered by specialized therapists. The goal: to provide tired customers with a sensation of peace and well-being that emanates from nature after a heavy rain.

the success was immediate. Seduced by an exclusive and prestigious welcome, the ranks of enthusiastic clients of the after the rain spa are growing in numbers everyday. Very quickly, the establishment at Passage des Lions in Geneva began to welcome between 60 and 70 customers per day. During this time, the trend-setting Isabelle Nordmann developed bold and 100% enjoyable treatment concepts– more specifically chocolate body wraps and the ‘la vie en rose’ tandem massage – which, within just a few weeks, became a sensation of iconic proportions and never ceased to fascinate the media.

encouraged by her success, Isabelle Nordmann devised a development and diversification strategy, once again based on her intuition. In 2004, she imagined a line of facial treatments and for this project sought out the competence of Pierre Bottiglieri, a famous chemist and formulator on the international cosmetology arena.

in 2006, the after the rain spa prescriptions line, centered around the concept of personalization, once again left a mark on the public. There is no doubt: this product line is highly innovated. Based on the separation of active ingredients and their packaging, it comes in the form of different elixirs which can be blended with an essential cream depending on skin needs.

the following year marked the beginning of the company’s international expansion. Developing foreign business with the help of distributors enables after the rain to successfully increase its presence on distant markets such as China, Korea and Russia. The “partner spa” offer gives any spa establishment the opportunity to add after the rain brand treatments to its services.

in 2008, the company implemented its franchise offer: architecture, decoration, training, operational procedures and business plan – meaning the full after the rain expertise – are made available to the franchisees while taking into account their local requirements. The formula is showing rapid growth, with the inauguration of the first after the rain urban day spa in Cyprus at the beginning of 2009.

today, thanks to its many growth initiatives, after the rain enjoys a presence in nearly 10 countries throughout the world, together with continuous global expansion since its inception. Is this enough to satisfy Isabelle Nordmann? “It’s true. Sometimes, I still find it hard to believe,” she admits, before confiding that she hopes to embark on a new challenge. “For a great part of my life, I lived in the United States. It is my dream to bring the after the rain concept over there.”

an after the rain urban day spa in New York, on Madison Avenue – a fantasy? Really? With Isabelle Nordmann, nothing is ever certain …

after the rain in figures

• 37 employees in Geneva
• approximately 7,000 clients annually in Geneva
• consolidated annual sales of about 2.7 million Swiss francs
• breakdown of sales: 60% women’s treatments – 40% men’s treatments
• the after the rain brand is distributed in 80 spas all over the world
• international presence: Switzerland, France, Italy, Croatia, Cyprus, South Korea, Taiwan, Saudi Arabia, Russia.