news

the Swiss Spa brand after the rain, present in the Güral Ali Bey Premier Tekirova in Turkey, a fantastic 5-stars-spa-resort open in May 2010

20.07.2010 - the Swiss spa brand after the rain has signed its first partnership in Turkey with the bright-new-5-stars-spa-resort “Güral Ali Bey Premier Tekirova” in May 2010. Based in Antalya, the pearl of the Mediterranean, the resort has just opened in May 2010 for the beginning of the summer season. A little bit outside of the town of Kemer, only 60 minutes from the international airport of Antalya, the resort hotel covers an area of 250 000 sqm in the midst of a pine forest with a 600 mt long sand beach, a capacity of 2250 beds and 1000 employees. The Antalya Region, offering all the mysticism of past in our day, is now called the "Turkish Riviera" due to its archaeological and natural beauties. Antalya is the place where sea, sun, history and nature constitute a perfect harmony and which also includes the most beautiful and clearest coast along the Mediterranean.

The “Güral Ali Bey Premier Tekirova” has outperformed the standard 5-star classification. It offers a wide variety of included services like sports, entertainment, wellness, kids club, which makes it a dreamlike holiday destination. Its architecture provides the modern comfort of a luxurious hotel as well as an authentic feel from the Ottoman tradition. The “Güral Ali Bey Premier Tekirova” has imagined and built an authentic spa in order to offer high-end spa treatments to its international clientele.

The Quu Spa, which has opened in the same time as the resort, covers a large area of 3’000 sqm for the comfort of its guests. Its luxury architecture uses noble raw materials like marble and sculpted wood as we could see in the sultans’ palaces. Several resting areas, some bath rooms inspired by the Turkish tradition and more than 20 cabins make this spa an outstanding wellness retreat. Besides, it provides a wide variety of revitalizing spa experiences in a serene ambience.

Before the opening, the Quu spa had made the choice of after the rain for the high quality of its treatments and its personalized approach. The signature treatments of the Swiss brand (facial, body treatments and couple treatments) are proposed on the spa menu, together with the gourmet body scrubs and body wraps.
An independent company named Spa Soul composed by highly proved spa professionals manages the Quu Spa on behalf of Güral Ali Bey Premier. "After the Rain" was the only brand which was able to fulfill our expectations with a unique and delicious concept”, affirms Zeki Dikmen , Spa Soul Co-Founder.

For Patrick Saussay, general manager of after the rain SA, this partnership is perfectly in tune with the international development of the Swiss brand: a encounter with demanding professionals able to properly diffuse the after the rain philosophy, an exceptional place and good perspectives for the future.

 

the spring’s offers are available!

21.03.2010 - spring has arrived, it’s time to take care of yourself and get ready for the lovely days.

Your urban day spa in the heart of Geneva has created 5 new, fun and temporary package treatments. For the new season, after the rain, in partnership with FlyBaboo, dedicates its seasonal offers to the new destinations of the Swiss air company. An original event that completes perfectly the spa menu until the 31th of July.

Take your journey and enjoy a spa treatment!
view the treatments

 

award from Conde Nast Traveller

26.02.2010 - After the rain has been awarded by the Conde Nast Traveller 's readers among the best urban day spas in the world. What a satisfaction for the after the rain team... the body treatement have been especially appreciated.
read the article

 

children's spa : fun and charming tailored treatments for children !

07.09.2009 - after the rain is launching a spa for children, a totally innovative concept for Europe. After the rain will be catering solely to children ages 7 to 17 one Wednesday afternoon per month, starting end of october. For this occasion, the spa is making available a menu of original treatments that will introduce children to the world of spa in a thoroughly delightful, fun way.

the originality of the treatments is coupled with complimentary comforts for first-time spa-goers. Offering popcorn, cotton candy and sliced bread and jam, the snacks served in the rest area will be no doubt highly appreciated.

beyond the concept’s magical aspect, Isabelle Nordmann and Christine Masson also wanted to teach children to be aware and take good care of their bodiesThe treatments were specially developed and designed for children. They feature shortened protocols and adjusted hand pressure during massaging; the products are safe for use on children. In their approach, the specially trained therapists, who for the most part have children of their own, will take into account their young customers’ reservations. The children will be cared for with the utmost attention to detail. Read more

 

the after the rain success story

05.05.2009 - after the rain is first and foremost the fantastic adventure of Isabelle Nordmann, the founder and creator of the now famous Geneva spa. Fond of challenges and following a vision, she imagined a concept of well-being at a time when the spa sector was in its infancy in the Western world.

nothing about Isabelle Nordmann suggested that one day she could embark on a career in the wellness market. Armed with a Marketing and Finance degree from the University of Denver (Colorado), she set her sights on mass retailing. But she did not consider the power of destiny. In 2000, a minor ski accident forced Isabelle Nordmann to take a temporary sick leave from work. An opportunity for a business-woman-turned-computer-developer to reflect upon the future. “We were in the midst of the internet bubble collapse, a particularly stressful period. I had to do something,” she smiles.

sensitive to Buddhist philosophy, the young woman imagined a well-being center dedicated to the search for body-and-mind equilibrium. Two years and one market study later, after the rain was born.

backed by the competence of an expert in the field, Isabelle Nordmann, pioneer in the spa world, and expectant mother of her third child, surprised everyone by opening, in 2002, the first urban day spa in Europe. Founded on a slogan– individual management -, after the rain offers an 800 m2 spa in a fairytale-like décor at the very heart of Geneva with treatments delivered by specialized therapists. The goal: to provide tired customers with a sensation of peace and well-being that emanates from nature after a heavy rain.

the success was immediate. Seduced by an exclusive and prestigious welcome, the ranks of enthusiastic clients of the after the rain spa are growing in numbers everyday. Very quickly, the establishment at Passage des Lions in Geneva began to welcome between 60 and 70 customers per day. During this time, the trend-setting Isabelle Nordmann developed bold and 100% enjoyable treatment concepts– more specifically chocolate body wraps and the ‘la vie en rose’ tandem massage – which, within just a few weeks, became a sensation of iconic proportions and never ceased to fascinate the media.

encouraged by her success, Isabelle Nordmann devised a development and diversification strategy, once again based on her intuition. In 2004, she imagined a line of facial treatments and for this project sought out the competence of Pierre Bottiglieri, a famous chemist and formulator on the international cosmetology arena.

in 2006, the after the rain spa prescriptions line, centered around the concept of personalization, once again left a mark on the public. There is no doubt: this product line is highly innovated. Based on the separation of active ingredients and their packaging, it comes in the form of different elixirs which can be blended with an essential cream depending on skin needs.

the following year marked the beginning of the company’s international expansion. Developing foreign business with the help of distributors enables after the rain to successfully increase its presence on distant markets such as China, Korea and Russia. The “partner spa” offer gives any spa establishment the opportunity to add after the rain brand treatments to its services.

in 2008, the company implemented its franchise offer: architecture, decoration, training, operational procedures and business plan – meaning the full after the rain expertise – are made available to the franchisees while taking into account their local requirements. The formula is showing rapid growth, with the inauguration of the first after the rain urban day spa in Cyprus at the beginning of 2009.

today, thanks to its many growth initiatives, after the rain enjoys a presence in nearly 10 countries throughout the world, together with continuous global expansion since its inception. Is this enough to satisfy Isabelle Nordmann? “It’s true. Sometimes, I still find it hard to believe,” she admits, before confiding that she hopes to embark on a new challenge. “For a great part of my life, I lived in the United States. It is my dream to bring the after the rain concept over there.”

an after the rain urban day spa in New York, on Madison Avenue – a fantasy? Really? With Isabelle Nordmann, nothing is ever certain …

after the rain in figures

• 37 employees in Geneva
• approximately 7,000 clients annually in Geneva
• consolidated annual sales of about 2.7 million Swiss francs
• breakdown of sales: 60% women’s treatments – 40% men’s treatments
• the after the rain brand is distributed in 80 spas all over the world
• international presence: Switzerland, France, Italy, Croatia, Cyprus, South Korea, Taiwan, Saudi Arabia, Russia.